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The Lexicon Future of Automotive

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Sarah Schechter
July 12, 2016

Branding for Safety

Sarah Schechter
July 12, 2016
Branding for Safety

What are the implications of misleading brands?

Source: http://www.vanityfair.com/news/2016/07/how-the-media-screwed-up-the-fatal-tesla-accident

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Sarah Schechter
July 7, 2016

No Left Turn!

Sarah Schechter
July 7, 2016
No Left Turn!

Left turns are becoming a thing of the past. 

Source: http://www.driverless-future.com/?p=936

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Sarah Schechter
July 7, 2016

Battling for the Back Seat

Sarah Schechter
July 7, 2016
Battling for the Back Seat

Although once considered solely a mode of transportation, vehicles may soon offer revamped spaces, limitless interior options, and radical branding and co-branding opportunities. 

Tagged: autonomous cars, co-branding

1 Comment
Sarah Schechter
July 5, 2016

The End of Parking

Sarah Schechter
July 5, 2016
The End of Parking

If parking becomes obsolete, the 5,000 square miles currently dedicated to it could be completely reimagined and rebranded.

Source: https://www.washingtonpost.com/news/in-theory/wp/2016/03/04/cities-should-take-back-their-parking-spaces/

Tagged: autonomous cars, parking, cities of the future

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Sarah Schechter
June 30, 2016

San Francisco Plans Its Autonomous Future

Sarah Schechter
June 30, 2016
San Francisco Plans Its Autonomous Future

San Francisco envisions a global future of automotive.

Source: http://www.sfexaminer.com/sf-pitches-149-million-plan-replace-cars-self-driving-vehicles/

Tagged: autonomous cars, future of auto, san francisco, infrastructure, cities of the future

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Sarah Schechter
June 29, 2016

Changing Lanes, Changing Names

Sarah Schechter
June 29, 2016
Changing Lanes, Changing Names

As we march closer to the age of autonomous vehicles, it’s clear that there will be a drastic shift away from the car America has grown to love over the past century. What will the transition to autonomous cars mean for automotive branding, and more specifically, what type of names will these new cars have? 

Tagged: autonomous cars, naming, concept car

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Sarah Schechter
June 27, 2016

Take A Look: BMW VISION NEXT 100

Sarah Schechter
June 27, 2016
Take A Look: BMW VISION NEXT 100

BMW has come out with a vision for its own place in the future of automotive. 

Source: http://www.next100.bmw/en/index.html

Tagged: source article, autonomous cars, bmw, concept car

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Sarah Schechter
June 22, 2016

The Road Ahead

Sarah Schechter
June 22, 2016
The Road Ahead

As the prescient futurist and science fiction writer J.G. Ballard said more than 40 years ago, “The car, as we know it, is on its way out.”

Source: http://www.jgballard.ca/deep_ends/drive_mag_article.html

Tagged: future of auto, autonomous cars, ridesharing, insurance

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