Lexicon has hired four interns from diverse backgrounds to create a two-month think tank on the branding of the automotive future - an industry that is on the cusp of experiencing seismic shifts.
Why Lexicon?
Lexicon Branding was founded in 1982 with a single mission: To create extraordinary brand names. Names that get attention, names that generate interest, and names that tell the relevant consumer something new. Over the past three-plus decades, we have introduced such category-changing brand names like Swiffer, Pentium, Febreze, BlackBerry, Dasani, and Sonos into the marketplace. Lexicon has also established itself as a leading voice in brand-naming in the automotive space with Outback and Forester for Subaru, RidgeLine for Honda, Scion for Toyota, OnStar for GM, and Metris for Mercedes. Learn more here.
Why NOW?
With the advent of the era of autonomous cars and other innovations, the automotive industry is in rapid flux. It is expected that consumer autonomous vehicles will be on the road by the year 2020. Ridesharing apps such as Uber and Lyft -- and now Maven from GM -- are already revolutionizing the way people get around and are driving innovation in a historic way. The future is being formed now.
“The first step is to establish that something is possible; then probability will occur.”
THE TEAM
Eva Epker
Eva is an upcoming senior at Stanford University with a major in English, focusing on creative writing. She is also minoring in Art History and History. This summer is her first at Lexicon.
Kennedy Placek
Kennedy is an upcoming junior at Stanford University, with a major in Political Science focusing on International Affairs and the Political Economy & Development. She is a returning intern at Lexicon, as she spent last summer as a creative intern.
Noah Rucker
Noah is a recent graduate from the University of Florida where he received his BA in Linguistics and explored areas involving the intersection of language and technology.
Sarah Schechter
Sarah is a student at the University of Pennsylvania studying for a Masters degree in Product Design and Development. Previously, she worked in data analytics for four years and received a BS in Physics from Georgetown University.
