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The Lexicon Future of Automotive

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Noah Rucker
September 1, 2016

Final Thoughts: Noah Rucker

Noah Rucker
September 1, 2016

Automotive Revolution

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Eva Epker
September 1, 2016

Final Thoughts: Eva Epker

Eva Epker
September 1, 2016

Gearing Up for the Future

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Kennedy Placek
September 1, 2016

Final Thoughts: Kennedy Placek

Kennedy Placek
September 1, 2016

One Last Look (Before Jumping Ahead)

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Eva Epker
August 25, 2016

Insuring the Future of Auto Insurance

Eva Epker
August 25, 2016
Insuring the Future of Auto Insurance

Are auto insurance companies destined to become relics of the past? 

Comment
Kennedy Placek
August 24, 2016

The Master Behind the Magic

Kennedy Placek
August 24, 2016
The Master Behind the Magic

Nvidia claims its dominance in the future automotive industry with its new and revolutionary microprocessor, Parker. 

Source: https://blogs.nvidia.com/blog/2016/08/22/parker-for-self-driving-cars/

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Eva Epker
August 18, 2016

Full Speed Ahead: Ford's Bold Announcement

Eva Epker
August 18, 2016
Full Speed Ahead: Ford's Bold Announcement

Ford aims to have a fully driverless car on the road for ride-hailing and ride-sharing services by 2021.

Source: http://www.freep.com/story/money/cars/ford/2016/08/17/ford-ceo-autonomous-vehicles-transform-industry/88867946/

Comment
Kennedy Placek
August 17, 2016

The Commoditization of the Car (Exterior)

Kennedy Placek
August 17, 2016
The Commoditization of the Car (Exterior)

Aesthetics have always played a key role in consumer decision-making. The exteriors of cars help steer consumers either away or closer to purchasing a certain model. But what about the inside of a car? With autonomous vehicles being able to offer experiences rather than just rides, the car interior may soon sway consumers to choose based on feel rather than looks. 

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Noah Rucker
August 16, 2016

Prepare for Takeoff!

Noah Rucker
August 16, 2016
Prepare for Takeoff!

Are flying cars the way of the future? One company has decided to take this question to task.

Source: https://www.washingtonpost.com/news/the-switch/wp/2016/06/20/flying-cars-just-took-a-big-step-closer-to-being-legal/

Comment
Sarah Schechter
August 11, 2016

Ingredient Branding: An Automotive Essential

Sarah Schechter
August 11, 2016
Ingredient Branding: An Automotive Essential

Ingredient brands and certifications have the potential to revolutionize the auto industry and become game changers in consumer decision-making. How can car makers of the future use ingredient branding to elevate their position?

Comment
Sarah Schechter
August 10, 2016

Enjoy The Show

Sarah Schechter
August 10, 2016
Enjoy The Show

The automotive landscape seems destined for a number of changes, with capstones in safety, productivity, and even sociability. But could this landscape be stretched to include, say, art?

Source: https://www.youtube.com/watch?v=ldfcZ4wSWk0

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Sarah Schechter
August 9, 2016

Elevating the Daily Commute

Sarah Schechter
August 9, 2016
Elevating the Daily Commute

Last week, Chinese commuters were given a new transportation option: instead of riding the Transit Elevated Bus (TEB-1), they could simply drive underneath it. 

Source: https://www.youtube.com/watch?v=JS3ULbv2B0Q

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Sarah Schechter
August 4, 2016

Soliciting Hacks and Earning Trust

Sarah Schechter
August 4, 2016
Soliciting Hacks and Earning Trust

Once our safety is in the hands of autonomous cars, what happens if someone else manages to hack into the driver’s seat remotely?

Source: https://www.wired.com/2016/07/chrysler-launches-detroits-first-bug-bounty-hackers/

Comment
Sarah Schechter
August 3, 2016

Paving The Road With Good Intentions

Sarah Schechter
August 3, 2016
Paving The Road With Good Intentions

How urban planning becomes civic branding

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Sarah Schechter
August 2, 2016

Tesla: Master Plan Part Deux

Sarah Schechter
August 2, 2016
Tesla: Master Plan Part Deux

Elon Musk is at it again. 

Source: https://www.tesla.com/blog/master-plan-part-deux

Comment
Sarah Schechter
August 1, 2016

Rebranding Driver's Ed

Sarah Schechter
August 1, 2016
Rebranding Driver's Ed

How can driver's education survive the advent of autonomous cars?

Source: http://www.nytimes.com/2016/07/07/opinion/a-16-year-old-needs-a-license-shouldnt-a-self-driving-car.html?_r=0

Comment
Sarah Schechter
July 27, 2016

Sharing Interests, Not Rides

Sarah Schechter
July 27, 2016
Sharing Interests, Not Rides

Hyper-segmentation of autonomous transit will incite a social revolution.

1 Comment
Sarah Schechter
July 26, 2016

Atieva’s Edna: A Force to be Reckoned With

Sarah Schechter
July 26, 2016
Atieva’s Edna: A Force to be Reckoned With

A leading Silicon Valley-based automotive startup, Atieva has established itself as a leader in electric car design, engineering, and technology. In their newest blog post, the team at Atieva revealed their newest creation: an all-electric vehicle named Edna. 

Source: http://blog.atieva.com/introducing-edna/

Tagged: naming

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Sarah Schechter
July 21, 2016

Call Me Old Fashioned

Sarah Schechter
July 21, 2016
Call Me Old Fashioned

A return of the classic or the retro may be in order.  What are the automotive companies to make of this revival? 

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Sarah Schechter
July 20, 2016

A Need For Speed?

Sarah Schechter
July 20, 2016
A Need For Speed?

From daredevil drivers to those who obey the speed limit, car speed--like cars themselves—can symbolize drivers’ personalities.

Source: https://www.wired.com/2016/02/the-case-for-making-self-driving-cars-think-like-humans/

Tagged: autonomous cars

Comment
July 15, 2016

Sharing is Caring: A New Focus in Branding

July 15, 2016
Sharing is Caring: A New Focus in Branding

Ownership, which has been so fundamental to the American car culture, is on the decline, and it seems like sharing will become the new norm.

Tagged: ridesharing, cities of the future

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