Automotive Revolution
Final Thoughts: Eva Epker
Final Thoughts: Kennedy Placek
Insuring the Future of Auto Insurance
The Master Behind the Magic
Full Speed Ahead: Ford's Bold Announcement
The Commoditization of the Car (Exterior)
Aesthetics have always played a key role in consumer decision-making. The exteriors of cars help steer consumers either away or closer to purchasing a certain model. But what about the inside of a car? With autonomous vehicles being able to offer experiences rather than just rides, the car interior may soon sway consumers to choose based on feel rather than looks.