From daredevil drivers to those who obey the speed limit, car speed--like cars themselves—can symbolize drivers’ personalities.
Battling for the Back Seat
The End of Parking
San Francisco Plans Its Autonomous Future
Changing Lanes, Changing Names
As we march closer to the age of autonomous vehicles, it’s clear that there will be a drastic shift away from the car America has grown to love over the past century. What will the transition to autonomous cars mean for automotive branding, and more specifically, what type of names will these new cars have?
